Government Marketing - Beyond the Playbook: Pre‑Event Planning That Powers Government Marketing

Register and join us for a candid, no‑nonsense discussion on the realities of government marketing in today’s environment. February's topic is: Pre‑Event Planning That Powers Government Marketing. Led by a team of industry veterans, these quarterly, complimentary virtual programs dig into the strategies, missteps, and evolving dynamics shaping public‑sector marketing success—with a special focus on how both virtual and in‑person events continue to drive engagement, credibility, and pipeline. Over lunch, we’ll unpack the hard truths—what works and what doesn’t, including how to navigate shifting policies, procurement challenges, and the changing expectations of government buyers. We’ll also explore how organizations are using virtual and face‑to‑face events to build trust, accelerate education, and position their brand more effectively in a crowded federal landscape. Whether you’re new to the space or refining a long‑standing approach, you’ll walk away with practical insights and real‑world lessons from experts who have decades of government IT event experience. Expect sharp analysis, honest conversations, and actionable takeaways to help your organization stand out and drive meaningful engagement across every event format. 𝗙𝗘𝗔𝗧𝗨𝗥𝗘𝗗 𝗦𝗣𝗘𝗔𝗞𝗘𝗥𝗦 Lisa M. Sherwin Wulf Founder and Marketing Consultant, LSW Marketing Mark Amtower Managing Partner, Amtower & Company Moderator Mike Smoyer President, Digital Government Institute This webinar is part of Digital Government Institute’s webinar series: Government Marketing: Beyond the Playbook